UX Designer at Real Brokerage
Real Brokerage is a tech-driven real estate company with over 22,000 agents, providing innovative solutions like Rezen, Bold, Revenue Share, Wallet, Referral Center, and Mortgage. My role as a UX Designer was to enhance these digital experiences, ensuring seamless interaction for real estate agents and consumers.
Challenges & Objectives
Key Challenges:
Streamlining data collection and management for agents.
Designing a scalable AI-powered assistant for real estate professionals.
Enhancing engagement with revenue-sharing programs.
Optimizing agent workflows for efficiency.
Unifying multiple internal products for a consistent user experience.
Key Challenges:
Improve usability across platforms (web & mobile apps).
Develop a coherent design system for scalable components.
Create wireframes, prototypes, and animations for stakeholder presentations.
Ensure AI integration (Leo-Copilot) enhances rather than disrupts the user experience.
Increase engagement and conversion through better user flows.
Key Contributions & Impact
Revenue Share Program Redesign
Problem: The existing revenue share program lacked clarity and engagement, leading to confusion among agents trying to track their earnings.
Solution: Redesigned the dashboard and experience with a user-friendly interface, making revenue tracking transparent and intuitive. Implemented a visual breakdown of earnings, real-time updates, and actionable insights.
Impact: Increased user engagement and trust, making it easier for agents to understand their earnings, incentives, and future projections.
Leo-Copilot AI for Real Estate
Problem: Agents faced inefficiencies in managing transactions, client interactions, and property data manually.
Solution: Designed the UI/UX for Leo-Copilot, an AI-powered assistant that provides real-time insights, automates repetitive tasks, and integrates seamlessly with agent workflows.
Impact: Reduced time spent on administrative tasks, allowing agents to focus more on client relationships. Improved productivity and reduced cognitive load for users.
Consumer MVP Product
Problem: The company lacked a direct consumer-facing product, limiting its reach beyond real estate agents.
Solution: Led the UX design for an MVP targeted at home buyers and sellers, ensuring an intuitive interface for property discovery, agent interaction, and mortgage pre-approval.
Impact: Established a foundational product that opens up new business opportunities, providing an engaging and informative experience for buyers and sellers while bridging the gap between agents and consumers.
Agent Data Collection Tool
Problem: Agents struggled with cumbersome data entry processes that slowed down their workflows.
Solution: Designed an optimized data input experience, integrating smart autofill features, pre-saved templates, and voice-to-text capabilities.
Impact: Increased data entry speed by 30%, reducing manual errors and improving efficiency in lead management and transaction processing.
Design System Management
Problem: Inconsistent UI across multiple products led to fragmented user experiences and increased design debt.
Solution: Created and maintained a centralized design system, introducing standardized UI components, flexible design tokens, and a reusable component library.
Impact: Enhanced brand consistency across products, accelerated development speed, and streamlined cross-team collaboration by reducing redundant design efforts.
Process & Approach
Research & Discovery – Understanding pain points through agent interviews and data analysis.
Wireframing & Prototyping – Creating interactive prototypes to validate ideas.
Testing & Iteration – Conducting usability tests to refine the experience.
Stakeholder Collaboration – Presenting designs to leadership for alignment and feedback.
Development Handoff – Working closely with engineers for seamless implementation.
Conclusion
Through my UX contributions at Real Brokerage, I enhanced agent workflows, improved product usability, and helped launch new initiatives that align with business goals. My focus on user-centric design ensured that our tools not only looked great but also delivered real value to agents and consumers.